Affiliate publishers decide which slots to feature across six overlapping factors: search demand, player engagement, provider brand, demo availability, the balance of new releases against evergreen titles, and the indirect pull of commercial operator deals.

iGaming search is competitive and held to high trust standards. How First Look Games gives publishers official assets, verified data and demos to compete

Game studios already have access to reporting platforms that estimate traffic, track rankings and monitor online visibility. Those tools can provide useful directional data. They help quantify audience size, identify broad search trends and measure website level performance.

This is a proud moment for the team, and one that reflects the collaborative way the platform has been built. Most of the functionality across First Look Games has been shaped through direct conversations with our game studio partners. We...

FLG Rank gives studios a clearer way to understand where each game stands against similar titles and the wider market. It brings key signals together into one benchmark, helping teams see where they are strong, where they are behind, and...

Studios use First Look Games to find publishers they can work with. If your website is not verified, you may be harder to contact through the platform. Verification makes your site visible, trusted, and contactable inside FLG. For publishers, that...

Move beyond Domain Authority. Use First Look Games Site Score to identify active gaming publishers, find high-value outreach opportunities and build a targeted coverage list

Move beyond Domain Authority. Use First Look Games Site Score to identify active gaming publishers, find high-value outreach opportunities and build a targeted coverage list

Discover why trust is surpassing traffic as the primary metric for iGaming affiliate success and how verified studio data drives higher-quality player intent

New suite of analytics tools empowers game studios to identify affiliate partners, benchmark performance versus competitors, target specific markets and the publishers performing within them and monitor content - all from a single platform