Extra Chilli More Chilli
It’s getting HOT, HOT, HOT in Extra Chilli More Chilli. The cult classic is back and it’s bringing even more fire. Turn up the heat with Chilli Bonus Respins, where every base game spin has a chance to ignite a...
Fortune Trio: Minions Of Fu
Three blessed paths beckon those guided by the stars in BGaming’s Fortune Trio: Minions of Fu. The new Asian-inspired 5×3 #Classic comes packed with 3 bountiful Bonus games, the Coin Collection engine, and 3 jackpots. Venture onward to the land...
Publisher Analytics Is Live: What’s in It and How to Use It
Choosing what to review is rarely an easy call. Between studio outreach and the games your readers already know, it can be hard to see which titles to look into next and where your own site stands. First Look Games...
What Your FLG Rank and Indices Actually Tell You
A studio logs into First Look Games and sees six different numbers describing where a game stands: FLG Index, Peer Index, Studio Index, FLG Rank, Peer Rank, Studio Rank.
Checking and Managing Your Demo Game Setup
A demo is easy to set up and then forget. You add the embed code, the game loads, and you move on to the next review. Whether a given game even has a demo is left to chance.
Making the Most of Game Assets
A lot of publishers arrive at a game's FLG page and head straight for the demo – but the demo is the hardest thing to integrate. Before you get to embedding a playable game, there are assets and structured game...
How First Look Games Calculates Share of Voice
If you use more than one marketing platform, you have probably noticed that your "Share of Voice" figure is rarely the same in two different places
How to Find Studios Your Site May Have Overlooked
Most publishers have a mental list of the studios they cover. It is usually built from habit: the studios that email regularly, the ones whose games perform well, the names that appear on competitor sites.
How to Find Undercovered Games Worth Featuring
Every publisher site you visit seems to feature the same handful of games. The studio flagships. The titles receiving the largest promotional push. They are safe choices: readers recognise them, and studios are happy to see them promoted
What to Check Three Weeks Before a Game Launch
A game launches in three weeks. The slot reservation, the press release and the operator integration are all in progress. Marketing has a campaign plan. Nobody has checked what publishers can actually see.