Most publishers have a mental list of the studios they cover. It is usually built from habit: the studios that email regularly, the ones whose games perform well, the names that appear on competitor sites.

Every publisher site you visit seems to feature the same handful of games. The studio flagships. The titles receiving the largest promotional push. They are safe choices: readers recognise them, and studios are happy to see them promoted

A game launches in three weeks. The slot reservation, the press release and the operator integration are all in progress. Marketing has a campaign plan. Nobody has checked what publishers can actually see.

Affiliate publishers decide which slots to feature across six overlapping factors: search demand, player engagement, provider brand, demo availability, the balance of new releases against evergreen titles, and the indirect pull of commercial operator deals.

We’re incredibly proud to announce that First Look Games won ‘Best Tech’ at the iGB Affiliate Awards 2026!

iGaming search is competitive and held to high trust standards. How First Look Games gives publishers official assets, verified data and demos to compete

Game studios already have access to reporting platforms that estimate traffic, track rankings and monitor online visibility. Those tools can provide useful directional data. They help quantify audience size, identify broad search trends and measure website level performance.