Connecting Game Studios and Affiliates.
Connecting Game Studios and Affiliates.
First Look Games

About Us

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Our Mission

Our mission is the continual improvement of casino games marketing through innovation and to endlessly deliver value, efficiency, compliance & value-based results for our stakeholders.

Our Promise to Our Publishers

  • To continually build out tech that gives all iGaming publishers the ability to create the best & most compliant game reviews possible
  • To minimise time spent searching for game information & embedding user-friendly marketing assets
  • To remove costs associated with APIs & age verification tools that would otherwise restrict a publisher’s ability to develop and grow their iGaming websites

Our Promise to our Game Studios

  • To provide a secure environment to give game studios the utmost confidence in sharing marketing material & game information with the iGaming affiliate community
  • To continually provide and evolve detailed analytics allowing for data driven decision making around game launches
  • Provide marketing communications channels to announce news relating to new market development, new distribution deals, network promotions in a highly targeted manner to First Look Games publishers & the wider industry

Meet the Team

Tom Galanis
Tom Galanis
Elliott Resnick
Elliott Resnick
Head of Commercial / Co-Founder
Zsolt Vereb
Zsolt Vereb
Technical Director
Steve Coleman
Steve Coleman
Technical Manager

The First Look Games team is comprised of experienced iGaming individuals all of whom have a successful track record in building, managing, and developing digital platforms in the online casino space.

Our Storyline

June 2018

The Inception of First Look Games (A TAG Media product)

October 2018

First Look Ltd is born


Winner iGB Award 2019 Best Innovation

Nov 2019

Inaccuracy Management Live


Shortlisted EGR B2B Services Rising Star 2019

Jan 2020

First White Label Client Area Launched

May 2020

FLG Widget Live

Sep 2020

Demo Game Server Live

June 2021

Sentiment Scoring Live


Winner iGB Award Best Tech for Affiliates 2021

Feb 2022

Free Publisher API Live

Mar 2022

First Look Games v 2.0 Released

August 2023

Introduced AI Sentiment Analysis

November 2023

Index Scoring v2 Released

March 2024

Top of the Slots Launched

Our Key Partners

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GameOn is a full-service marketing agency specialising the iGaming, Gambling, Esports and AI industries. They provide a truly tailored service to each of their clients in order to ensure maximum exposure for their business and brand in trade and industry press and well as national and international media. This is achieved through a range of tools including press releases, thought leadership articles, Q&As, speaking opportunities and our innovative SoundOn social media video clips. The team behind GameOn has more than 20 years’ experience in PR and marketing in the iGaming and blockchain sectors and has worked with operators, suppliers, affiliates and regulators.

Aside from being our awesome marketing agency, they also service our game studio partners through their FocusOn newsletter, which features First Look Premium releases.

Visit GameOn
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iGaming Business

First Look Games has partnered with iGaming Business, part of Clarion Gaming, to provide affiliates and publishers with access to assets and information for many leading online casino providers.

The partnership enables both parties to work together to optimise coverage of new game releases for game studios in what is becoming an ever-crowded marketplace. Game developers marketing in iGaming Business’ Slots News product will now see their new game titles featured as First Look Premium games in First Look Games, building reach and exposure amongst First Look’s growing publisher network.

Similarly, First Look Games game developer partners will see their soon-to-release Premium games feature in the popular fortnightly Slots News newsletter, covering all bases for game developers with a strong audience of operators, platforms and, of course, affiliates.

Visit iGaming Business

If you would like further information on First Look Games and the services provided, feel free to get in touch here. If you’d like to register, click here.