Why iGaming SEO Is Hard and How First Look Games Helps Publishers Compete
iGaming search is competitive and held to high trust standards. How First Look Games gives publishers official assets, verified data and demos to compete
News about First Look Games
What Studios Actually Need From Reporting
Game studios already have access to reporting platforms that estimate traffic, track rankings and monitor online visibility. Those tools can provide useful directional data. They help quantify audience size, identify broad search trends and measure website level performance.
First Look Games has been shortlisted for Best Tech at the 2026 iGaming Business Awards
This is a proud moment for the team, and one that reflects the collaborative way the platform has been built. Most of the functionality across First Look Games has been shaped through direct conversations with our game studio partners. We...
FLG Rank: Know Where You Stand. Win Where It Matters
FLG Rank gives studios a clearer way to understand where each game stands against similar titles and the wider market. It brings key signals together into one benchmark, helping teams see where they are strong, where they are behind, and...
Why Publishers Should Verify Their Website on First Look Games
Studios use First Look Games to find publishers they can work with. If your website is not verified, you may be harder to contact through the platform. Verification makes your site visible, trusted, and contactable inside FLG. For publishers, that...
What Is First Look Games Site Score and How Should You Use It
Move beyond Domain Authority. Use First Look Games Site Score to identify active gaming publishers, find high-value outreach opportunities and build a targeted coverage list
Introducing First Look Games Analytics
Move beyond Domain Authority. Use First Look Games Site Score to identify active gaming publishers, find high-value outreach opportunities and build a targeted coverage list
Why Trust Is the Most Important Metric for iGaming Affiliates
Discover why trust is surpassing traffic as the primary metric for iGaming affiliate success and how verified studio data drives higher-quality player intent
First Look Games Launches FLG Analytics – The First Marketing Intelligence Platform Built for iGaming Studios
New suite of analytics tools empowers game studios to identify affiliate partners, benchmark performance versus competitors, target specific markets and the publishers performing within them and monitor content - all from a single platform
Perception Drives Performance: Why Sentiment Matters for Game Studios
Understand how sentiment scoring transforms market perception into a competitive advantage for game studios by identifying publisher trends and player demand