This innovation allows game studios to showcase free-to-play versions of their casino games via affiliate websites whilst being 100% compliant with age verification requirements in regulated markets such as the UK, where age-gating such content is a requirement. This service comes at ZERO COST to game studio partners and publishers.
The Demo Game Server offers publishers FREE, industry-standard age verification for UK visitors, designed to fit the UX of any affiliate portal. We have partnered with 1account, who enjoy one of the best AV pass rates in the industry.
Our tool identifies an affiliate site’s visitor by their geo and takes UK users through a slick age verification process. If the visitor verifies as being over 18, they can access and play the demo game immediately – and what’s more – they will be able to access demo games across the same site, other portals in the publisher’s network and indeed all other sites utilising the Demo Game Server without need for renewed age verification for 90 days – a great shared benefit to using First Look Games.
Non-UK visitors will seamlessly see the demo game load without any age verification, although we have the scope to add this to other markets as required by law.
In short, the Demo Game Server achieves the following:
- Cost-Saving for Publishers (it’s completely FREE!)
- Minimises UX friction on publisher sites
- Improves publishers’ compliance standards
- Saves publishers time by sourcing demo game code from multiple game studio partners in one single place
- Protects our game studio partners’ gaming licenses
- Raises standards in the iGaming industry
Frequently Asked Questions
Questions & Answers
Here are some Demo Game Server related FAQs.