Connecting Game Studios and Affiliates.
Connecting Game Studios and Affiliates.
First Look Games for


Find out how First Look Games works for Publishers.

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First Look Games provides a one-stop shop for publishers to learn about the latest casino game releases from behemoth game providers like Microgaming and SG Digital to new, up-and-coming game studios like Peter & Sons and Lucksome.

Our platform allows affiliate publishers to download marketing assets such as images, videos and game information sheets, but also provides a whole host of other features that make the creation of game reviews more efficient than ever.

Registration – opening an account with and using FLG is COMPLETELY FREE for publishers. Publishers are required to provide an active affiliate portal URL on registration and agree to our terms and conditions.

Game Library – once a publisher’s application to join FLG has been approved, the first elements of the platform they’re likely to explore are our game studio’s game libraries. Here they will be able to search for, filter and download marketing assets in bulk or individually.

First Look Premium – First Look Premium releases receive additional coverage in the platform. They are headline games that our game studios are looking to maximise exposure, quite often because the game contains a new or unique feature. Marketing assets for these titles are released on the platform at least 2 weeks prior to the game’s launch. In accessing these prior to launch, you’re committing to creating a review for the game.

Accuracy Management – First Look Games ingests important KPIs (such as RTP, Number of Paylines and Number of Reels) of the casino games in the platform and monitors the reviews publishers create, identifying any inaccurate data that does not match the KPIs logged in FLG. Publishers are then notified of these and encouraged to amend the content in line with the accurate KPIs.

Demo Game Server¬†– Publishers can access the DGS by registering each website they intend to serve demo games on, with an option to upload a logo to include on the age verification gateway. Demo games codes can be exported by studio or in bulk and must be embedded on registered websites (they won’t work anywhere else).

API – First Look Games offers a FREE API, further enhancing our product suite as the ultimate marketing platform for publishers and game studios.

Publishers can connect to our API, pulling new and existing game information, game KPIs and F2P demo game links to automatically create base reviews on their affiliate portals – helping them build immediate authority and boosting performance of their content.

Access to the API is for registered First Look Games publishers only.

Frequently Asked Questions

Questions & Answers

Here are some Publishers related FAQs.

How much does First Look Games cost for Publishers/Affiliates?
We’ve got good news for you. First Look Games and all of its features are COMPLETELY FREE for publishers. Simply register an account, await validation and you’ll have access to everything
How can I connect to the API?
Users must be First Look Games publishers. You will find your API key and documentation on setting up and using the API in your FLG account on your API dashboard
How can I get Demo Games?
Access to the Demo Game Server is free for approved affiliates. Once logged in, affiliates select DGS Generator in their account settings and follow set-up instructions
How do I download marketing assets?
Once logged in to your FLG account, simply open any game folder and you will see an option to download all assets belonging to that game, or explore each folder to discover which asset you wish to download, then click ‘Download’. Alternatively, use the search function to discover the asset you’re looking for

Didn’t find what you are looking for? Visit our Support Portal by clicking the button below.