First Look Games

The Premium Content Resource for iGaming Publishers


About First Look Games

First Look Games was set up in 2018 to provide the link between game developers and iGaming affiliates and publishers, providing game information and content about latest releases and full game libraries before anybody else. Great news for affiliates… great news for game developers.

Why Should I Register with First Look Games?

Built by the leading iGaming affiliate consultancy, First Look Games is a hub for all leading casino affiliates around the world to pick up and request content from the game providers they wish to promote. Our team has worked directly with the world’s leading iGaming affiliates for a total of over 50 years, meaning game developers can trust us to ensure that not only does their content achieve maximum exposure across the FLG publisher network, but that it is done so in a compliant manner.

What Games Are Featured?

First Look Games offers publishers access to “First Look Premium”, a service providing early access to upcoming game release content. On top of this, publishers will have access to the Game Library containing information and assets from our game developers’ previous titles.

We are constantly adding to our list of game developers keen to serve their content to affiliates. To begin with, we are focusing on Slot Games, but plan on adding Table Games, Casino Poker Games, Video Poker Games, Skill Games, Live Casino Games, Scratchcards, Bingo, Keno and Social Casino Games soon.

What is First Look Premium?

First Look Premium is a product enabling game developers the opportunity to maximise exposure of a premium game release. It includes giving publishers and affiliates ‘first look’ rights on the game information and assets, at least 2 weeks prior to launch. This will also be supported by mass and one-on-one communication of the release to our publisher/affiliate group, featuring Q&As, previews and gambits promoting the aims efforts of the studio in the game’s production, ensuring widespread coverage of the game across the network.

From a publisher perspective, access to First Look Premium carries significant SEO advantage, even with reviews hidden until launch.

What is the Game Library?

The Game Library is an environment which allows game developers to share, for as many games in their catalogue as they wish, all game information, assets, demos and game sheets with affiliates and publishers. Affiliates and publishers can then use this info and assets to construct accurate reviews of the games alongside the work they do with operator partners. Uploading to and downloading from the Game Library is a straight forward process in our custom-built system.

How Much Does It Cost?


  • Access to Game Library: Free
  • Access to First Look Premium: Free*
  • Bespoke Reviews of Game Content: Contact Us for Quotation
  • Translation of Game Reviews: Contact Us for Quotation

*Based on a minimum level of exposure of a game developer’s games, agreed on an individual basis.

Game Developers

  • Game Library – from £500 per month
  • First Look Premium – £600 per release