How to Find the Gaps in Your Game Coverage

You cover a studio regularly, but have you missed games from its catalogue? Your site focuses on a particular mechanic or volatility level, but which matching titles have you already reviewed? Press releases introduce individual games, but what does your existing coverage look like as a whole?

Game Benchmark, the game discovery and comparison page in First Look Games, lets you investigate those questions using the same filters for games you have reviewed and games you may be missing.

Key takeaways

• Combine review status with studio and game filters to discover apparent gaps in your coverage.
• Use the My Activity page to explore games relevant to the markets your websites reach.
• Register and verify every website you operate so FLG can connect them to your account.

See what you have covered and what you may be missing

For example, suppose your site covers high-volatility slots from a studio you feature regularly. In Game Benchmark, select that studio, set Volatility to High Volatility, and find the Your ranked reviews filter.

Choose Games reviewed by you and apply the filters. The results show games for which FLG has captured coverage associated with your publisher account.

Keep your studio and volatility selections, switch to Games not reviewed by you, and apply the filters again. This lists matching games without a detected review linked to your account..

That is a starting point for finding gaps within a catalogue you already cover. You can open a candidate’s game details, check its release date and specifications, and decide whether it belongs on your site. Before commissioning a review, a quick search of your own content can confirm that it is genuinely missing.

Search beyond a familiar studio

Remove the studio selection while keeping the volatility filter to investigate the same category across the wider FLG catalogue. You can narrow it further using mechanic, RTP, reels, paylines or release dates.

This widens the discovery exercise beyond one studio’s releases. The results may include matching games from studios you had not considered for that category. Matching your selected criteria gives you candidates to assess, not proof that your readers want those games.

Find further opportunities on My Activity

Game Benchmark lets you actively investigate a defined gap. The My Activity page, your publisher account dashboard, can surface opportunities you had not gone looking for.

Its Opportunities section includes Trending, the highest-indexed games, and Lowest Indexed, games with comparatively little indexed reach. Games without detected coverage from your account are classified as Not Yet Reviewed.

Select Top 3 Markets to narrow the lists using your websites’ estimated traffic countries and the markets where studios’ games are playable. If a game looks relevant, you can investigate its studio or game attributes further in Game Benchmark

Connect every website you operate

Add and verify your websites so your account represents where you publish. You need one verified website to access Publisher Analytics. If you run several sites, add and verify each one to connect your publishing activity across those sites to your account.

The review filter checks coverage across your publisher account, not each website separately. If you run several sites, search the site you’re planning to publish on before treating a result as a gap in its coverage.

Checking your coverage regularly can help you spot worthwhile gaps across studios and game categories, and you can then decide which ones deserve a review.

FAQ

Why does a game I have reviewed still appear under Games not reviewed by you?
FLG may not have captured or associated that review with your account yet. Check your own site or CMS before creating another review.

Does every game in the results need a review?
No. The results show matching games without a detected review linked to your account. You decide which ones fit your readers and deserve coverage.