Why Trust Is the Most Important Metric for iGaming Affiliates
Discover why trust is surpassing traffic as the primary metric for iGaming affiliate success and how verified studio data drives higher-quality player intent
News about First Look Games
First Look Games Launches FLG Analytics – The First Marketing Intelligence Platform Built for iGaming Studios
New suite of analytics tools empowers game studios to identify affiliate partners, benchmark performance versus competitors, target specific markets and the publishers performing within them and monitor content - all from a single platform
Perception Drives Performance: Why Sentiment Matters for Game Studios
Understand how sentiment scoring transforms market perception into a competitive advantage for game studios by identifying publisher trends and player demand
Suggest Websites to Improve Your Reporting
Studios can now suggest publishers directly to First Look Games, helping to ensure reporting reflects the affiliate landscape that matters most to their titles.
Why Demo Games Are Becoming a Publisher’s Strongest Asset
Discover why demo games are transitioning from marketing extras to essential strategic assets. Learn how playable teasers drive pre-orders, build community trust, and slash acquisition costs in a crowded market.
Understanding Partner Reach: The First Look Games Traffic Methodology
Explore the logic behind FLG’s Estimated Traffic Values. From clickstream calibration to geo-specific focus, see how our single-pipeline methodology compares to tools like Ahrefs and Semrush.
Why Accuracy Drives Trust and Growth
When a game studio's titles are reviewed or listed across publisher sites, the accuracy of that content, RTP figures, volatility ratings, mechanics, directly affects how players discover and engage with those games.
Gamzix gains data-driven marketing advantage with First Look Games partnership
Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide.
Looking good: BGaming joins First Look Games
BGaming has taken its marketing to the next level by partnering with First Look Games, the platform that allows game studios to connect directly with affiliates for the purpose of game promotion and brand awareness.
Time to PoggiPlay: studio joins First Look Games
PoggiPlay, the iGaming provider that pushes the boundaries of the possible to bring new player experiences to the market, has joined First Look Games to supercharge its marketing activity and the promotion of its games.