Game Developers

All game developer partners are invited to upload to the First Look Games file sharing tool all game information and assets for any of or all previously released titles in their game catalogues, ensuring that all affiliates and publishers in First Look Games have access to up-to-date, high quality and compliant material to effectively promote your games.

Every time you add a new game or new game assets to your Game Library folder, First Look Games publishers are notified via e-mail and your account manager will work with them individually to ensure accuracy of reviews. We provide publishers with an optional, paid-for bespoke copywriting and content generation, alongside industry leading translation services.

Supported by our dedicated account management team, First Look Games will work with registered affiliate and publisher partners to ensure optimal exposure of your games across the internet, driving increased game play through your operator partners.

An optional, but critical, extra offered by First Look Games is our market-leading compliance scanning technology, which serves to protect UK licensed game developers from potential breaches in compliance from the activity of our registered publishers.

Find out more about our Compliance Scanning product.

First Look Premium is a product that enables game developers the opportunity to maximise exposure of any number of premium game releases by giving them optimal traction on affiliate websites and publisher marketing channels.

This includes giving publishers and affiliates ‘first look’ rights on the game information and assets. This will also be supported by mass and one-on-one communication of the release to registered publisher and affiliate members, featuring Q&As, press releases, previews and gambits promoting the aims efforts of the studio in the game’s production, ensuring widespread coverage of the game from our publisher membership.

Participating game studios are required to upload game information and marketing assets to their First Look Games account at least 2 weeks prior to game launch.

Such assets include, but are not limited to:

Once uploaded, affiliates and publishers qualifying for First Look Premium will have the opportunity, supported by our Account Management team, to develop top notch, accurate and compliant reviews and additional content to really drive the launch of the game. Of course, the content they generate will remain hidden from public consumption until launch is confirmed.

• Q&A coverage of the game release in First Look Games Newsletters & Social Media channels
• Press release seeding to all FLG publishers
• Dedicated, experienced account manager activity maximising coverage of each release with First Look Games publishers

First Look Games offers paid for services to game developers:

• Player Focus Groups exclusively on leading player advocate forum Casinomeister to assist with game development & fine tuning
• Industry Public Relations & Events management, powered by GameOn, to support game launches beyond First Look Games
• Game Information Translation Services 

For more information or to discuss your requirements, please Contact Us.

One of our core propositions is our transparent pricing model. We charge our game developer partners on a monthly basis to serve their Game Library content and on a per release basis for First Look Premium. An optional extra is a monthly fee to cover compliance scanning, analysis and action. Presently this option is only available to track web affiliates and publishers in the UK market.

Price Structure:

Game Library – from £500 per month
First Look Premium – £350 per release