Game Developers

First Look Games is the ultimate vehicle for game studios, developers and providers to connect directly with those people and businesses responsible for promoting your content to new customers – iGaming affiliates, other publishers and third party marketers.

Game Library

All game developer partners are invited to upload to the First Look Games file sharing tool all game information and assets for any of or all previously released titles in their game catalogues, ensuring that all affiliates and publishers in First Look Games have access to up-to-date, high quality and compliant material to effectively promote your games.

Every time you add a new game or new game assets to your Game Library folder, First Look Games publishers are notified via e-mail and your account manager will work with them individually to ensure accuracy of reviews. We provide publishers with an optional, paid-for bespoke copywriting and content generation, alongside industry leading translation services.

Supported by our dedicated account management team, First Look Games will work with registered affiliate and publisher partners to ensure optimal exposure of your games across the internet, driving increased game play through your operator partners.

Compliance Scanning

An optional, but critical, extra offered by First Look Games is our market-leading compliance scanning technology, which serves to protect UK licensed game developers from potential breaches in compliance from the activity of our registered publishers.

Find out more about our Compliance Scanning product.

First Look Premium

First Look Premium is a product that enables game developers the opportunity to maximise exposure of any number of premium game releases by giving them optimal traction on affiliate websites and publisher marketing channels.

This includes giving publishers and affiliates ‘first look’ rights on the game information and assets. This will also be supported by mass and one-on-one communication of the release to registered publisher and affiliate members, featuring Q&As, press releases, previews and gambits promoting the aims efforts of the studio in the game’s production, ensuring widespread coverage of the game from our publisher membership.

Participating game studios are required to upload game information and marketing assets to their First Look Games account at least 2 weeks prior to game launch.

Such assets include, but are not limited to:

First Look Game Developer First Look Premium
  Feature Images
Feature Images
  Big Win Images
Big Win Images
  Game Videos
Game Videos
  Demo Game File/Code
Demo Game File/Code
  Web Assets - Banners, Buttons, Logos
Web Assets - Banners, Buttons, Logos
  Game Artwork - Backgrounds, Characters, Symbols
Game Artwork - Backgrounds, Characters, Symbols
  Game Sheet, featuring a minimum of the following pieces of information:
Game Sheet, featuring a minimum of the following pieces of information:
  Pay-lines
Pay-lines
  Reel Layout
Reel Layout
  Reel Animation Type
Reel Animation Type
  RTP (Theoretical)
RTP (Theoretical)
  Variance (Volatility)
Variance (Volatility)
  Symbols for Feature/Retriggers
Symbols for Feature/Retriggers
  No. of Free Spins Awarded
No. of Free Spins Awarded
  Free Spin Win Multipliers
Free Spin Win Multipliers
  Stacked Wilds (Normal/Feature)
Stacked Wilds (Normal/Feature)
  Expanding Wilds (Normal/Feature)
Expanding Wilds (Normal/Feature)
  No. of Jackpot Tiers
No. of Jackpot Tiers
  Top 3 Forecast Country Markets
Top 3 Forecast Country Markets
  Licenses held by Developer
Licenses held by Developer
  Launch/Current Operators/Aggregators featuring the game
Launch/Current Operators/Aggregators featuring the game

Once uploaded, affiliates and publishers qualifying for First Look Premium will have the opportunity, supported by our Account Management team, to develop top notch, accurate and compliant reviews and additional content to really drive the launch of the game. Of course, the content they generate will remain hidden from public consumption until launch is confirmed.

Additional First Look Premium Benefits:

  • Q&A coverage of the game release in First Look Games Newsletters & Social Media channels
  • Press release seeding to all FLG publishers
  • Dedicated, experienced account manager activity maximising coverage of each release with First Look Games publishers

Additional Services for Game Developers

First Look Games offers paid for services to game developers:

  • Player Focus Groups exclusively on leading player advocate forum Casinomeister to assist with game development & fine tuning
  • Industry Public Relations & Events management, powered by GameOn, to support game launches beyond First Look Games
  • Game Information Translation Services 

For more information or to discuss your requirements, please Contact Us.

How much does it cost?

One of our core propositions is our transparent pricing model. We charge our game developer partners on a monthly basis to serve their Game Library content and on a per release basis for First Look Premium. An optional extra is a monthly fee to cover compliance scanning, analysis and action. Presently this option is only available to track web affiliates and publishers in the UK market.

Price Structure:

Game Library – from £350 per month
First Look Premium – £600 per release
Compliance Scanning – from £500 per month

Testimonials