Game Developers

First Look Games is the ultimate vehicle for game studios, developers and platform providers to connect directly with those people and businesses responsible for promoting your content to new customers – iGaming affiliates, other publishers and third party marketers.

Game Library

All game developer partners are invited to upload to the First Look Games file sharing tool all game information and assets for any of or all previously released titles in their game catalogues, ensuring that all affiliates and publishers in First Look Games have access to up-to-date, high quality and accurate material to effectively promote your games.

Every time you add a new game or new game assets to your Game Library folder, First Look Games publishers are notified via e-mail and your account manager will work with them individually to ensure accuracy of reviews. We provide publishers with an optional, paid-for bespoke copywriting and content generation, alongside industry leading translation services.

Supported by our dedicated account management team, First Look Games will work with registered affiliate and publisher partners to ensure optimal exposure of your games across the internet, driving increased game play through your operator partners.

First Look Premium

First Look Premium is a product that enables game developers the opportunity to maximise exposure of any number of premium game releases by giving them optimal traction on affiliate websites and publisher marketing channels.

This includes giving publishers and affiliates ‘first look’ rights on the game information and assets. This will also be supported by mass and one-on-one communication of the release to registered publisher and affiliate members, featuring Q&As, press releases, previews and gambits promoting the aims efforts of the studio in the game’s production, ensuring widespread coverage of the game from our publisher membership.

Participating game studios are required to upload game information and marketing assets to their First Look Games account at least 2 weeks prior to game launch.

Such assets include, but are not limited to:

First Look Game Developer First Look Premium
  Feature Images
Feature Images
  Big Win Images
Big Win Images
  Game Videos
Game Videos
  Demo Game File/Code
Demo Game File/Code
  Web Assets - Banners, Buttons, Logos
Web Assets - Banners, Buttons, Logos
  Game Artwork - Backgrounds, Characters, Symbols
Game Artwork - Backgrounds, Characters, Symbols
  Game Sheet, featuring a minimum of the following pieces of information:
Game Sheet, featuring a minimum of the following pieces of information:
  Pay-lines
Pay-lines
  Reel Layout
Reel Layout
  Reel Animation Type
Reel Animation Type
  RTP (Theoretical)
RTP (Theoretical)
  Variance (Volatility)
Variance (Volatility)
  Symbols for Feature/Retriggers
Symbols for Feature/Retriggers
  No. of Free Spins Awarded
No. of Free Spins Awarded
  Free Spin Win Multipliers
Free Spin Win Multipliers
  Stacked Wilds (Normal/Feature)
Stacked Wilds (Normal/Feature)
  Expanding Wilds (Normal/Feature)
Expanding Wilds (Normal/Feature)
  No. of Jackpot Tiers
No. of Jackpot Tiers
  Top 3 Forecast Country Markets
Top 3 Forecast Country Markets
  Licenses held by Developer
Licenses held by Developer
  Launch/Current Operators/Aggregators featuring the game
Launch/Current Operators/Aggregators featuring the game

Once uploaded, affiliates and publishers qualifying for First Look Premium will have the opportunity, supported by our Account Management team, to develop top notch and accurate reviews and additional content to really drive the launch of the game.

Additional First Look Premium Benefits:

  • Inclusion in to iGaming Business’ Slots News email, reaching tens of thousands of industry executives & affiliates
  • Prime real estate coverage within the First Look Games client area
  • Solus Game Release email announcement to First Look Games affiliates
  • Option to run Network Promotion Notifications in First Look Games client area
  • Social Media coverage on First Look Games’ Facebook, LinkedIn and Instagram channels

Which Publishers use First Look Games?

Our easy-to-use, free-for-affiliates, one-stop-shop has become a vital resource for hundreds of affiliates of all shapes and sizes, with a combined online casino player audience in the tens of millions worldwide. Types of Publishers include:

  • Super Affiliates
  • Thought Leaders
  • Streamers
  • Slot Review Portals

What can you do for Start-Ups?

We are a start-up ourselves, so we know the challenges faced by businesses looking to make it in the highly competitive iGaming market. As such, we offer an entry level package for start-up game developers – those who have been in business for 2 years or under – to enjoy the entry level benefits of First Look Games at no charge.

We permit Start-Ups to join and upload assets and game information for up to 10 of their existing slot titles. They’ll enjoy:

  • Partnership announcement to the First Look Games network & social media channels
  • Comparable platform presence amongst established, market-leading developers
  • Games made available to and pushed out to our affiliate network

How much does it cost?

One of our core propositions is our transparent pricing model. First Look Games offers a range of packages for Game Developers:

  • Start-Up – been around for under 2 years? Add assets and information for up to 10 games, which are served to affiliates, building initial exposure at no cost
  • Minor – starting at £500 per month – grow marketing activity of your games, notify affiliates of promotions & game launches
  • Major – starting at £750 per month – build accuracy of affiliate activity served by First Look Games account management activity
  • Grand – starting at £1000 per month – our full service package harnessing the power of First Look Games to build accurate, marketing coverage of your games
  • First Look Premium – £600 per release
  • White Label for Platform Providers – Contact Us for Pricing

Testimonials