A studio logs into First Look Games and sees six different numbers describing where a game stands: FLG Index, Peer Index, Studio Index, FLG Rank, Peer Rank, Studio Rank.

A demo is easy to set up and then forget. You add the embed code, the game loads, and you move on to the next review. Whether a given game even has a demo is left to chance.

A lot of publishers arrive at a game's FLG page and head straight for the demo – but the demo is the hardest thing to integrate. Before you get to embedding a playable game, there are assets and structured game...

If you use more than one marketing platform, you have probably noticed that your "Share of Voice" figure is rarely the same in two different places

Most publishers have a mental list of the studios they cover. It is usually built from habit: the studios that email regularly, the ones whose games perform well, the names that appear on competitor sites.

Every publisher site you visit seems to feature the same handful of games. The studio flagships. The titles receiving the largest promotional push. They are safe choices: readers recognise them, and studios are happy to see them promoted

A game launches in three weeks. The slot reservation, the press release and the operator integration are all in progress. Marketing has a campaign plan. Nobody has checked what publishers can actually see.

Affiliate publishers decide which slots to feature across six overlapping factors: search demand, player engagement, provider brand, demo availability, the balance of new releases against evergreen titles, and the indirect pull of commercial operator deals.

We’re incredibly proud to announce that First Look Games won ‘Best Tech’ at the iGB Affiliate Awards 2026!

Affiliate publishers decide which slots to feature across six overlapping factors: search demand, player engagement, provider brand, demo availability, the balance of new releases against evergreen titles, and the indirect pull of commercial operator deals.