Derby Rush
The calm before the gates open — that’s where Derby Rush begins. Horse values collect on Wilds, Golden Bonus symbols edge you toward Free Spins, and once they hit, multipliers climb higher than usual. The pace feels deliberate, like a...
What Is First Look Games Site Score and How Should You Use It
Move beyond Domain Authority. Use First Look Games Site Score to identify active gaming publishers, find high-value outreach opportunities and build a targeted coverage list
Introducing First Look Games Analytics
Move beyond Domain Authority. Use First Look Games Site Score to identify active gaming publishers, find high-value outreach opportunities and build a targeted coverage list
Derby Rush
The calm before the gates open — that’s where Derby Rush begins. Horse values collect on Wilds, Golden Bonus symbols edge you toward Free Spins, and once they hit, multipliers climb higher than usual. The pace feels deliberate, like a...
Why Trust Is the Most Important Metric for iGaming Affiliates
Discover why trust is surpassing traffic as the primary metric for iGaming affiliate success and how verified studio data drives higher-quality player intent
First Look Games Launches FLG Analytics – The First Marketing Intelligence Platform Built for iGaming Studios
New suite of analytics tools empowers game studios to identify affiliate partners, benchmark performance versus competitors, target specific markets and the publishers performing within them and monitor content - all from a single platform
Perception Drives Performance: Why Sentiment Matters for Game Studios
Understand how sentiment scoring transforms market perception into a competitive advantage for game studios by identifying publisher trends and player demand
Suggest Websites to Improve Your Reporting
Studios can now suggest publishers directly to First Look Games, helping to ensure reporting reflects the affiliate landscape that matters most to their titles.
Why Demo Games Are Becoming a Publisher’s Strongest Asset
Discover why demo games are transitioning from marketing extras to essential strategic assets. Learn how playable teasers drive pre-orders, build community trust, and slash acquisition costs in a crowded market.
Understanding Partner Reach: The First Look Games Traffic Methodology
Explore the logic behind FLG’s Estimated Traffic Values. From clickstream calibration to geo-specific focus, see how our single-pipeline methodology compares to tools like Ahrefs and Semrush.