Making the Most of Game Assets
A lot of publishers arrive at a game's FLG page and head straight for the demo – but the demo is the hardest thing to integrate. Before you get to embedding a playable game, there are assets and structured game...
How First Look Games Calculates Share of Voice
If you use more than one marketing platform, you have probably noticed that your "Share of Voice" figure is rarely the same in two different places
How to Find Studios Your Site May Have Overlooked
Most publishers have a mental list of the studios they cover. It is usually built from habit: the studios that email regularly, the ones whose games perform well, the names that appear on competitor sites.
How to Find Undercovered Games Worth Featuring
Every publisher site you visit seems to feature the same handful of games. The studio flagships. The titles receiving the largest promotional push. They are safe choices: readers recognise them, and studios are happy to see them promoted
What to Check Three Weeks Before a Game Launch
A game launches in three weeks. The slot reservation, the press release and the operator integration are all in progress. Marketing has a campaign plan. Nobody has checked what publishers can actually see.
Stop Finding Out About Your Game Coverage by Accident
Affiliate publishers decide which slots to feature across six overlapping factors: search demand, player engagement, provider brand, demo availability, the balance of new releases against evergreen titles, and the indirect pull of commercial operator deals.
First Look Games Wins Best Tech at the iGB Affiliate Awards 2026
We’re incredibly proud to announce that First Look Games won ‘Best Tech’ at the iGB Affiliate Awards 2026!
Plague City
The temple was never meant to be found Buried beneath scorched earth and rivers of lava, it waits – alive, watching. Gold pulses with something darker. Symbols shift. The ritual begins the moment you step inside. Aztec Ritual is a...
Instawin
Instawin is a fast-paced game built around a swipe-based feed inspired by social media scrolling. Each swipe represents a new betting event, instantly revealing a postcard with the outcome. Players swipe up or down to uncover results that clearly indicate...
Why iGaming SEO Is Hard and How First Look Games Helps Publishers Compete
iGaming search is competitive and held to high trust standards. How First Look Games gives publishers official assets, verified data and demos to compete