Key takeaways

Publisher Analytics is live and free for every publisher with a verified website.
Five pages help you plan content, investigate games, benchmark your sites and keep your data accurate.
See where your sites rank and which games are worth investigating next.

Choosing what to review is rarely an easy call. Between studio outreach and the games your readers already know, it can be hard to see which titles to look into next and where your own site stands. First Look Games has opened Publisher Analytics to help with both, and it is free.

What you can do with Publisher Analytics

Five pages answer five questions you already ask as a publisher.

What should I cover next? My Activity’s Opportunities feed and the “new games to review” counter surface high-index and newly released games you have not covered, including games matched to your own top markets.
Which games are worth investigating? Game Benchmark and Compare Games give you signals, such as Estimated Reach and FLG Index, to help you decide what to look into before you commit to a review.
Where does my site stand? Website Directory and Website Report show your estimated traffic, authority, keywords and backlinks next to the rest of the network, so you can see where your reach is strong and where there is room to strengthen it.
Is my published data still right? Your accuracy score shows which of your published game details (RTP, reels, paylines) no longer match official data, so you can fix or dispute them.
Is my activity moving? 30-day trend arrows show whether your downloads, reviews and demo plays have increased or decreased over the last month.

The five pages

My Activity is your dashboard. It shows your account status, a count of new games you have not covered yet, your accuracy score, and 30-day trends on downloads, reviews and demo plays.
Website Directory is a searchable list of every affiliate and review site FLG tracks, with monthly traffic estimates, trend, domain authority and FLG site rank. Your own sites sit in the same list, so you can see where you stand.
Website Report goes deeper on any one site: traffic estimates over time, top geographies, keywords, backlinks and recent review activity.
Game Benchmark is a filterable catalogue of every game FLG tracks. Sort by Estimated Reach or FLG Index, and pick any two games to compare. Compare Games puts two titles side by side: specs, release info, Estimated Reach, FLG Index and sentiment.

What the numbers are and are not

The figures in Publisher Analytics are modelled estimates, built so you can compare one site or game against another consistently. They are not your site’s private analytics, and they will not match the numbers you see in your own Google Analytics, Semrush or Ahrefs. That is by design, not an error.

Three things explain the difference. First, FLG models organic search visibility across iGaming-relevant markets rather than measuring every visit to your site. Second, FLG uses monthly snapshots for stable, comparable trends rather than daily noise. Third, the figures exist to compare one site against another consistently, not to reproduce a single site’s private analytics.

Accuracy works the same way. It counts only reviews the analysis has judged, so a publisher with no judged reviews sees “no data yet”, not 0%. Some trends, such as accuracy and ranked reviews, build history from launch day, so their arrows appear after the first weeks of data.

Read the full method behind the figures here: Understanding Partner Reach: The First Look Games Traffic Methodology.

How to start

Sign in to the FLG Platform and open My Activity. If your account does not have a verified website yet, you will be asked to add or verify one. Verification is the only requirement, and access opens as soon as it completes. From there, the Directory and Game Benchmark are one click away in the navigation.

FAQ

Is it really free? Yes. Publisher Analytics is free for publisher accounts, with no paid tier and no add-on. The only requirement is one verified website on your account.

Why do the numbers not match my GA4? FLG’s figures are modelled estimates for comparing sites, not a copy of your own analytics. Read the full method here.