In the competitive world of iGaming, new providers face significant challenges in gaining visibility and establishing their brand. Poppy Play, a relatively new game studio founded in 2022, has found an innovative solution through its partnership with First Look Games.
In an exclusive interview, Aleksandra Arsic, Marketing Director at Poppy Play, shared insights into the company’s journey and how this collaboration has become a cornerstone of their growth strategy.
A Fresh Approach to Game Development
Poppy Play burst onto the scene with a clear mission: to create outstanding and interesting games that provide players with a unique gaming experience. “Our Founders had in mind creating something interesting and unique for the players,” Arsic explained. This focus on innovation has allowed the company to rapidly build an impressive portfolio of 37 games in just two years.
Expanding Horizons in Global Markets
While Poppy Play has already made inroads into North America, Latin America, Eastern and Central Europe, and Asia, Arsic revealed ambitious plans for further expansion. “Our focus is to expand more on the Asian market as well as CIS countries, Australia, and Turkey,” she stated. However, she acknowledged the challenges that come with entering new markets, particularly in navigating diverse regulations.
2024: A Year of Exciting Releases
The future looks bright for Poppy Play, with Arsic hinting at exciting developments for the remainder of 2024. Building on the success of releases like “Detective Donut,” the company plans to introduce more games featuring new mechanics and original themes. Arsic emphasized their commitment to quality, stating, “We’re always focusing on creating quality visuals and we want to keep making captivating graphics that will get players’ attention and keep them coming back for more.”
The Critical Role of First Look Games
For a newcomer in the iGaming industry, visibility is crucial. This is where Poppy Play’s partnership with First Look Games has proven invaluable. Arsic explained, “Being a relatively new provider in this industry, it’s quite challenging, and you’re always looking for brand exposure. Therefore, you need strong affiliate partnerships.”
First Look Games has been instrumental in helping Poppy Play distribute content and assets to affiliates and clients. This collaboration has significantly boosted the company’s brand visibility within the industry. As Arsic put it, “Having First Look Games as a partner that will keep bringing our latest and best releases from the roadmap is very important for us.”
Looking Ahead: A Partnership for Success
As Poppy Play continues to grow and evolve, its partnership with First Look Games remains a key component of its strategy. The collaboration not only helps the company showcase its products but also plays a crucial role in spreading awareness about Poppy Play’s innovative approach to game development.
Imagine a future where players eagerly anticipate each new release from Poppy Play, their curiosity piqued by the enticing previews shared through First Look Games. This partnership could be the catalyst that propels Poppy Play from an exciting newcomer to a household name in the iGaming industry.
What new frontiers will Poppy Play explore next? How will their commitment to unique gaming experiences shape the future of online gaming? As the company continues to leverage its partnership with First Look Games, the iGaming world watches with anticipation, eager to see what this innovative provider will bring to the table next.
If you’re an up-and-coming game provider looking to make your mark in the competitive iGaming landscape, why not follow in Poppy Play’s footsteps and explore how First Look Games can catapult your brand visibility and growth?